The 12-Hour Swim to Save Lives

One man. One pool. One mission: to break a world record and save lives through water safety.

Coming soon, Isaac will attempt to break the World Record for the Farthest Distance Swum in 12 Hours in a 50m pool, a monumental feat of human endurance, grit, and purpose. But this isn’t just about breaking records.

It’s a life-saving mission! Raising awareness and vital funds for the Royal Life Saving Society UK (RLSS), whose lifesaving education, drowning prevention, and water safety programmes help prevent tragedy every year. Isaac knows of someone who lost their life to drowning so this cause means a lot to him.

This is the start of a bigger movement, a series of endurance swim challenges, from pools to open waters, all carrying a deeper message: We must protect our planetary health and human wellbeing for survival.
As someone who has broken several endurance world records and has rowed oceans, led purpose-driven expeditions, and raised over £1,000,000 for good causes, this is a return to the fundamentals: the solo swim, the quiet battle, the simple message, you can go farther than you think.

The Drowning Crisis

Drowning is one of the **leading causes of accidental death** among children in the UK and around the world. In 2023, over **500 people lost their lives to drowning** in UK waters alone. This swim will support The Royal Life Saving Society UK (RLSS UK). The RLSS saves lives through education, training, and public awareness, from schools to communities, from swimmers to parents. Water offers calm and therapy, but without safety knowledge, it can also be fatal. Many mental health-related emergencies occur near water. Raising awareness on both fronts saves lives *before they’re at risk*.
This swim isn’t just about how far I can go; it’s about how many lives we can save together.
Drowning is preventable. With your support, we can fund vital safety programmes, inspire resilience, and help build a safer future for everyone who enters the water.

What Isaac is looking for:

This record is the first in a sequence of challenges, both indoor and outdoor, that will culminate in some of the most ambitious endurance eco-adventures ever attempted. This is your opportunity to be a partner from the start. You are welcome to join Isaac in a number of ways, Isaac even watching the event live and swimming alongside Isaac during the challenge. Isaac is looking to work with organisations that care about: sustainability, mental health, wellbeing, performance and resilience.

Facilities & Logistics Partners

50m Pool Partner – for record event hosting
Training Access – regular swim/fitness access in the build-up to the record attempt
Kit Sponsorship – swimwear, nutrition, tech
Adjudication Sponsor – covering the cost of the Guinness World Record officiation

Media & Storytelling

PR / Media Partners – to amplify the record and its message. Engaging younger audiences and families in water confidence and lifesaving skills. Nationwide media exposure to the preventable nature of drowning deaths. Gain access to powerful storytelling: human resilience, water safety, and charity partnership. Real-time access, interviews, and live updates for editorial angles

Fundraising Donations

Opportunity to sponsor laps, leave dedications, and join the cause. Be part of something that saves lives, not just celebrates performance
Donations will:
- Provide water safety and lifesaving training in schools
- Train volunteer lifeguards and first responders
- Equip communities with drowning prevention resources
- Expand RLSS’s "Don’t Drink and Drown" campaign for young adults